If you asked me this when I started blogging ten years ago, I wouldn’t know the answer. My blogs have always been categorized as “personal”, and having a niche never crossed my mind.
I started to consider putting up a niche blog when I learned about monetization. After all, who wouldn’t want to earn some extra cash from blogging? Everyone would be creating a blog and are making money out of it, if only the ways are easy! However, it requires a lot more than just a skill in writing and website developing.
Having a niche is one of the ways to attract an audience to your blog. An audience translates to traffic, and traffic (if high enough) may translate to profit. But with thousands or probably millions of blogs out there, finding a niche has become so difficult. All the major themes are taken and mostly so saturated.
Hence, this is an opportunity to get creative. In short, stop finding that niche, create it!
Start with your hobbies.
Avoid going “general”, break it down and go deeper to a more specific topic. I first decided to take photography as a niche. I was actively doing portrait and wedding photography at that time so I thought I should focus on those. However, I came across a major obstacle and that is not being able to translate my works into words. I ended up building an online photography portfolio and not a blog. So make sure that you decide on a topic which you know you could go on talking about for a long time, articles after articles.
My old blogspot blog is still up and although I don’t update it anymore, I still get views on posts where I talked about something local, like local resorts and transient houses (back when Airbnb is probably not even an idea yet). So in connection to your topic, you can share activities that are being held around your area which are related to it. If your theme is food, talk about the delicacies and the best restaurants in your town or city. Do not aspire to go national (or global) just yet. Focus on what you have around you, and be the online expert about them.
Share your passion.
Some bloggers were just sharing their experiences when they started, and their blogs took off without even them knowing it. There’s just so much love and dedication when the subject is something you are very passionate about, and sharing it could be as rewarding. Talk about your passion, spread that positive energy, you will never know how much people you could inspire.
The big question now is, do you actually need a niche?
The answer depends on why you want to have one in the first place. If you want to make money blogging, then having a niche would be a great idea.
However, is the niche you are chosing profitable?
Not all blog niches are profitable. Profitable niches need traffic, and if in order to get traffic, your topics should revolve around things that people are Googling for.
In general, a good niche is that which provides solution. If people need something and they’re able to find that in your page, they will keep coming. And the chances for them to share your content is high.
So, go create your niche. Do not overthink. Keep it simple. Ask yourself why. Why this topic? Why do I want to do it? The answer to the “why?’ is the real intention behind your blogging. Make sure that that intention is positive and filled with love. That is the secret.